Practical AI, built around your business.
We help businesses work out where AI can genuinely save time, improve service and unlock information, then design and build the solution around the way you actually work.
Requirements captured, then routed to the right team.
You don't need an AI brief.
Problem first. Technology second.
Most businesses know AI could be useful. Far fewer know what they should actually build.
Tell us where your business is slow, repetitive, difficult to scale or overly dependent on people finding the right information. We'll work out whether AI can genuinely improve it and, if it can, design the right solution around your business.
Sometimes that is a customer-facing assistant. Often it is an internal system, a workflow that removes a handoff, or a piece of software that did not exist before.
Where AI could help
These are the problems businesses bring to us. None of them start with a technology.
Your team spends too long searching for information
Internal documents, product data, policies and accumulated knowledge become genuinely easy to find and use.
Customers ask complex or repetitive questions
An intelligent customer-facing assistant, built around approved company information and your existing processes.
Enquiries require specialist knowledge
AI gathers the requirements, asks the follow-up questions a specialist would ask, and helps staff understand what is actually needed.
Information is trapped in documents and spreadsheets
Structure, search and interrogate the information you already hold but currently cannot get at.
Staff repeatedly move information between systems
Connect AI to CRMs, calendars, databases and operational tools so the same details are not entered twice.
Customers need different journeys depending on what they want
Identify the enquiry type early and follow the process that suits it, rather than one script for everybody.
Your team handles high volumes of enquiries manually
Handle the opening conversation, collect what matters and hand staff a structured summary rather than a raw message.
You know AI could help but don't know where to start
We look at how the business runs and come back with realistic opportunities in priority order, including the ones not worth doing.
What we build
Four broad areas rather than a product list. Most projects draw on more than one.
Terms of supply, section 7
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SOURCEService handbook, refurb annex
SOURCECustomer-facing AI
Assistants that handle real enquiries on your website or on WhatsApp, designed around the actual customer journey rather than pushing every visitor through the same scripted flow.
Internal AI systems
AI sitting on top of your business data, documents and existing systems, used by your own staff to reach information far more quickly than they can today.
AI-powered workflows
AI connected to operational processes rather than only answering questions. Things happen as a result of the conversation.
Bespoke AI applications
Some problems need something completely custom: proper software, with AI as one component of it rather than the whole product.
The solution follows the problem, not the other way around.
The AI is only useful if it can work with your business.
We connect the intelligence to your information, your rules and your existing systems so it can do something genuinely useful.
Your information
The documents, records and knowledge the business already has.
ChatFox
Understands the request and works out what needs to happen.
Your systems
CRM, calendars, databases and other software can be connected.
The outcome
An answer is found, a task is completed, or the right person takes over.
That's what turns AI from an interesting tool into something your business can actually use.
What that looks like in practice
A sample of the systems we build. Some are live work, some are applications we could build for the right business.
Customer enquiry concierge
AI works out what the visitor actually needs, follows the correct conversation path and routes them to the right person.
Internal knowledge assistant
Staff ask questions across company documents, procedures and internal resources instead of searching several systems by hand.
AI-assisted product database
An internal system for a specialist supplier combining structured product data with AI-assisted search, so staff can interrogate technical information in natural language while responding to enquiries.
Technical enquiry assistant
A customer submits a requirement. AI asks for the missing information, helps identify relevant products or services and passes the enquiry to the right team.
Appointment and CRM assistant
Qualifies an enquiry, captures structured details, finds a suitable appointment and updates the CRM without anyone retyping it.
Multilingual support
Customers and international distributors interact with approved company information in their own language.
Document intake system
Customers upload documents, images or specifications. AI extracts and structures the information before staff review it.
Lead qualification system
Gathers what is needed to judge whether an enquiry is worth pursuing and sends a structured summary to the sales team.
AI-assisted data platform
Helps import, classify, clean and search large volumes of business information that would otherwise sit unused.
It has to work with what you already run
AI becomes far more useful when it can reach the systems the business already depends on.
ChatFox can work with the systems you already use.
How we work
We do not arrive with a solution already chosen. Four stages, and the relationship does not end at the third.
Understand
We learn how the business operates, where information lives and where the friction actually is.
Identify
We work out where AI can realistically create value, and say plainly where it cannot.
Build
We design and develop the right application, agent, workflow, database or integration.
Improve
We support the system after launch and keep refining it as the business and its requirements change.
Where could AI help your business?
You do not need a project in mind. Pick the one that sounds most like your business and see how we would read it.
Built like business software, because that is what it is
These systems touch real customer data and real operational tools. They are designed with recognised information-security and AI-governance principles in mind, including the control thinking behind ISO 27001 and ISO 42001.
Tell us where the friction is.
You don't need to know what you want to build. Describe the part of your business that is slower than it should be and we'll help work out whether AI can improve it.
